ON THE K is an online concert series hosted by Korea's Ministry of Culture, Sports and Tourism, run by the Korea Creative Content Agency (KOCCA), and produced and broadcast by SBS. Running since 2021, its fifth season, Rhapsody, used 7D Vision's in-house XR virtual production technology on nine performance stages.
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In 2025, SBS's popular online concert series ON THE K returned for its fifth season with two productions, Fantasia and Rhapsody. Nine of the season's performance stages were built with 7D Vision's in-house XR virtual production technology. Combining AI, XR and stagecraft, the LED stage placed artists in real-time virtual worlds, from the Serengeti savanna to New York's Times Square, blurring the line between the real and the virtual in a new kind of immersive K-POP show.
The season follows artists who made the leap from group member to solo performer, told as a musical journey of challenge, struggle, growth and rebirth. It featured Lee Gikwang (Highlight), Baekho (NU'EST), Yoon San-ha (ASTRO), Dayoung (WJSN) and Lee Chaeyeon (IZ*ONE), hosted by DinDin.
Rhapsody premiered worldwide on November 20, 2025 on the KOCCA MUSIC YouTube channel and SBS MOBIDIG, drawing 100,000 concurrent viewers, and has passed 9 million views. Both productions aired on SBS TV on December 13 and 20.
The project is a milestone in 7D Vision's international expansion and deepens its work with Korean broadcasters.
