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Breaking creative boundaries to build diverse media content
As a key venue for TV production, the studio handles most program recording and production other than field shoots. As equipment technology advances rapidly, studio technology keeps being upgraded, and TV production such as major live events, news broadcasts and galas has improved. New technology is needed to meet the development of the broadcasting industry, and creators need new ideas for program creation to give audiences a better viewing experience.
With its self-developed 3D rendering engine, 7D Vision builds XR immersive studios that help the broadcast industry transform toward converged media. Emerging technology brings a more advanced visual experience to broadcasting, and XR gives content production new forms and new scenes.
Faithfully reproduces the material characteristics used in each scene, achieving photorealistic rendering through advanced effects and realistic real-time processing.
Built-in soft chroma keyer that directly outputs a video path carrying the key signal. It is also compatible with external chroma keyers of all grades from China and abroad, delivering a flawless keying result.
Builds virtual digital humans through virtual simulation technology and uses high-tech effects to dress up the scene and enrich the picture.
Creates 3D scenes and uses AR insertion technology to bring them to the foreground, blending seamlessly with the stage for a flawless composite.
Live graphics bring more elements into the picture and can handle simple data organization, with post-production analysis and interpretation, so audiences can understand easily and see the details at a glance.
Breaking creative boundaries to build diverse media content.
Unlimited creativity — The studio uses advanced virtual-real fusion technology, giving designers more creative space.
Flexible shooting — Indoor virtual shooting is no longer limited by weather or venue, making program recording more flexible.
Trusted — The solution has been successfully deployed at media convergence organizations at all levels in China and is market-proven.
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