For China Media Group's Setting Sail 2022 New Year's Eve gala, 7D Vision brought AR to the show, merging virtual elements with the real city-wall set and extending its lighting, stage design and LED screens.
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For China Media Group's Setting Sail 2022 New Year's Eve gala, 7D Vision brought AR to the show, merging virtual elements with the real city-wall set and extending its lighting, stage design and LED screens.
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Setting Sail 2022: China Media Group New Year's Eve Gala (《启航 2022—— 中央广播电视总台跨年晚会》) was hosted by China Media Group and co-organised by the Taizhou municipal Party committee and government. 7D Vision brought AR to the gala throughout, seamlessly merging virtual elements with the real city-wall setting. It extended the lighting, stage design and LED screens, and gave the physical stage a striking sense of travelling through time.
Performances including Heritage (《传承》), Leap Forward (《跨越》), Youth, Jump Up (《青春跃起来》), Across Mountains and Rivers, Just for You (《山河万里只为你》) and We Sing the Same Song (《我们同唱一首歌》) all used 7D Vision's AR technology, adding spectacle and artistry to the variety show's staging. The gala was widely praised: 31 related topics reached trending lists across major platforms, and the hashtag #CMG Setting Sail 2022 New Year Special# (# 总台启航 2022 迎新年特别节目 #) reached 330 million reads and sparked 1.77 million discussions.
